Data & Identity
The fundamental struggle behind data-driven marketing is this鈥攕uccessfully growing your business requires you to navigate disparate systems that don鈥檛 work together. Consequently, the same is true of your data. As consumer technology advances and marketing strategies evolve, organizations need centralized, reliable, and actionable data and analytics to maximize their efforts.
Critical requirements of a customer data platform
香港六合开奖现场 CDP+ delivers these fundamental requirements of customer data management.
Centralize first-party customer data
Many systems used by marketers operate in siloes without the ability to share data back and forth. By centralizing that data in a CDP environment, marketers gain a complete view of the customer relationship and the ability to analyze behavior and transaction trends for better decision making.
Maintain the integrity of first-party data
Customer data platforms enable marketers independent of IT to control the data flow between systems and automate processes designed to integrate and cleanse data. In addition, CDPs can operationalize many of the steps necessary to manage consent and compliance.
Activate customer data in market
Centralizing first-party data in a customer data platform and organizing into customer profiles makes it available in real time and optimized for activation in marketing programs and across channels.
Gain insight into audiences and customer behavior
Analyzing first-party data in a CDP offers marketers a better understanding of audiences and people and the ability to create more personalized offers and experiences attuned to individual interests and behavior.
Why 香港六合开奖现场 for customer data management?
Four key advantages separate 香港六合开奖现场 CDP+ from other customer data management solutions.
Powerful, real-time, and scalable data processing capabilities supporting integration, hygiene, identity resolution, and unification.
Single actionable view of customers rigorously maintained and enriched with proprietary insights and signals.
Closes the gap between a system of insight and a system of engagement in one integrated platform.
Modern marketing infrastructure that wraps around and augments your existing tech stack.
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Benefits beyond customer data management
香港六合开奖现场 clients have realized benefits from CDP+ that supersede customer data management. Below are examples of other business challenges CDPs can address.
Adtech/martech consolidation
Merge adtech and martech stacks with full access to first- and third-party data and executional capabilities across digital channels.
Strategic business focus
Enhance consumer experiences and digital growth while driving brand awareness and improving operations.
Top-line profitable growth
Increase customer lifetime value and drive engagement and loyalty from identified visitors, opted-in subscribers, and repeat buyers.
Strengthen existing technology
Transform pain points such as reporting, segmentation, and cross-platform customer ID and turn them into strengths.
Centralize enterprise insights
Create one center of excellence for all digital marketing intelligence enabling your global organization to benefit from learnings.
Expand identity resolution
Growing beyond first-party customer lifecycle management by integrating 香港六合开奖现场鈥檚 deterministic dataset of 235+ million profiles.
Seeing Is Believing