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Building a True Business Case for Your CDP:Â Why Use Cases Matter
Presented by Ïã¸ÛÁùºÏ¿ª½±ÏÖ³¡ and the CDP Institute, THIS whitepaper explains why proper use case definition is essential to CDP success. Learn how to engage business users so they understand how a CDP will help them achieve their business goals, and act as advocates toward your objective.February 12, 2024 |
< 1 min read -
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Precision, Personalization, and Predictive Power
January 31, 2024 |
3 min read -
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What Gmail and Yahoo’s Inbox Updates Mean for Your Email Program
January 29, 2024 |
4 min read
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How Sallie Mae Cut $1M+ in Technology Licensing and Agency Expenditures
May 3, 2024 | 2 min read
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How Renault Poland Created an Action Plan for the Looming Era of Post-Cookie Advertising
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Cumberland Packing Finds Consolidating with Ïã¸ÛÁùºÏ¿ª½±ÏÖ³¡ Leads to Drastic Business Improvements
April 3, 2024 | < 1 min read
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Making Strides Toward a Cookieless Ecosystem
April 30, 2024 | 3 min read
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Navigating the Delay in Third-Party Cookie Deprecation: A Strategic Overview for Marketers
April 29, 2024 | 2 min read
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How to Choose the Right ESP: 6 Differentiators That Matter
April 18, 2024 | 4 min read
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Cumberland Packing Finds Consolidating with Ïã¸ÛÁùºÏ¿ª½±ÏÖ³¡ Leads to Drastic Business Improvements
April 3, 2024 | < 1 min read
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Picking the Right Use Cases for Your CDP
March 19, 2024 | < 1 min read
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What’s In Store for 2024: Industry Leaders and Influencers Weigh In
January 3, 2024 | < 1 min read
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Picking the Right Use Cases for Your CDP
March 19, 2024 | < 1 min read
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Customer Intelligence & Insights to Mitigate Risk: What Financial Services Marketers Need to Know
December 14, 2023 | < 1 min read
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Hype Check:What Marketers Really Want to Know About Generative AI
December 4, 2023 | 2 min read
Featured Whitepapers
Whitepapers
Navigating the Cookieless Ecosystem
March 29, 2024 | < 1 min read
Whitepapers
Building a True Business Case for Your CDP:Â Why Use Cases Matter
February 12, 2024 | < 1 min read
Whitepapers
Customer Intelligence & Insights to Mitigate Risk:Â What Financial Services Marketers Need to Know
December 14, 2023 | < 1 min read
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Case Studies
How Sallie Mae Cut $1M+ in Technology Licensing and Agency Expenditures
May 3, 2024 | 2 min read
Articles
Making Strides Toward a Cookieless Ecosystem
April 30, 2024 | 3 min read
Articles
Navigating the Delay in Third-Party Cookie Deprecation: A Strategic Overview for Marketers
April 29, 2024 | 2 min read
Articles
How to Choose the Right ESP: 6 Differentiators That Matter
April 18, 2024 | 4 min read
Articles
Differences Between CDPs vs. CRMs for Marketers
April 17, 2024 | 4 min read
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