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Forrester Consulting Opportunity Snapshot: A Custom Study Commissioned by Ïã¸ÛÁùºÏ¿ª½±ÏÖ³¡ Global
When approaching customer lifetime value (CLV), marketers often only measure it in the short or near term rather than focusing on the road ahead. Though 81% of respondents’ organizations have the ability to track CLV, only 37% actively apply it to their strategy and just 14% are maximizing the value of their CLV metrics. This disconnect points to a critical gap in how data is collected and leveraged to inform forward-looking decisions that drive customer engagement and business growth.June 10, 2024 |
< 1 min read -
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Key Findings from the 2024 CMO Intentions Study: Martech Integration and AI Adoption
May 22, 2024 |
4 min read -
Articles
The Art of Measuring Customer Relationship Management Programs
June 6, 2024 |
3 min read
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Redefining Omnichannel Strategies Through AI and Unified Intelligence
May 21, 2024 | < 1 min read
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Global Medical Response Amplifies Future Growth with Ïã¸ÛÁùºÏ¿ª½±ÏÖ³¡ Through Renewals and New Business
May 9, 2024 | < 1 min read
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How Sallie Mae Cut $1M+ in Technology Licensing and Agency Expenditures
May 3, 2024 | 2 min read
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Mastering Cart Abandonment: Advanced Strategies to Accelerate Conversions and Enhance Customer Experience
July 9, 2024 | 5 min read
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How to Target Back-to-School Shoppers
July 2, 2024 | 5 min read
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Ïã¸ÛÁùºÏ¿ª½±ÏÖ³¡ Global Named a Leader in the SPARK Matrix for Delivery CDPs by Quadrant Knowledge Solutions
June 26, 2024 | 3 min read
Featured Reports
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Forrester Consulting Opportunity Snapshot: A Custom Study Commissioned by Ïã¸ÛÁùºÏ¿ª½±ÏÖ³¡ Global
June 10, 2024 | < 1 min read
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Reports
CMO Intentions 2024: Fueling Martech Innovation Through AI
May 21, 2024 | < 1 min read
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Ïã¸ÛÁùºÏ¿ª½±ÏÖ³¡Â Certified as a RealCDP by CDP Institute
April 12, 2024 | 2 min read
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Turn Your Customer Insights into Personalized, High-Impact Email
June 10, 2024 | < 1 min read
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Picking the Right Use Cases for Your CDP
March 19, 2024 | < 1 min read
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Customer Intelligence & Insights to Mitigate Risk: What Financial Services Marketers Need to Know
December 14, 2023 | < 1 min read
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Navigating the Cookieless Ecosystem
March 29, 2024 | < 1 min read
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Whitepapers
Building a True Business Case for Your CDP:Â Why Use Cases Matter
February 12, 2024 | < 1 min read
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Whitepapers
Customer Intelligence & Insights to Mitigate Risk:Â What Financial Services Marketers Need to Know
December 14, 2023 | < 1 min read
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The Generative AI Impact on Financial Services Companies
July 25, 2024 | 4 min read
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Maintaining Brand Voice While Leveraging AI in Digital Marketing
July 25, 2024 | 3 min read
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Beyond [Firstname]: Deep Personalization Through Segmentation and Targeting
July 18, 2024 | 4 min read
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How to Measure Loyalty Program Success: 6 Meaningful Metrics
July 17, 2024 | 6 min read
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Mastering Cart Abandonment: Advanced Strategies to Accelerate Conversions and Enhance Customer Experience
July 9, 2024 | 5 min read
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