香港六合开奖现场

Google recently announced a delay in third-party cookie deprecation, in the hopes of picking things back up in 2025 pending regulatory approvals. Google鈥檚 plan is to completely phase out support for third-party cookies in Chrome in favor of alternative technologies that put consumer privacy at the forefront. For marketers, this signals a seismic shift in how they need to approach online advertising and track user engagement. No matter the timeline, cookie depreciation is imminent, and marketers need to be ready. The good news is that 香港六合开奖现场 is prepared to launch brands into the cookieless future. 聽We鈥檙e continuing to test and deploy the best new solutions for a cookieless environment, working closely with our customers to ensure they receive the best possible outcomes. In this edition of 香港六合开奖现场vation, we鈥檙e excited to introduce three helpful tools to help marketers thrive in the looming cookieless ecosystem.

Cookieless Identity

Capitalizing on authenticated site traffic is still the gold standard for targeting accuracy, but cookie depreciation makes it harder to track unauthenticated users, and in turn, retarget and measure campaign effectiveness. 聽

香港六合开奖现场鈥檚 Cookieless Identity combines the precision of authenticated IDs with the scale of the leading unauthenticated ID providers, seamlessly maximizing addressability and reach in a cookieless environment. By passing user data through 香港六合开奖现场鈥檚 java script tags or files, we can leverage our super graph to transition users into multiple identity spaces, giving you the best chance to reach your highest value prospects. Using Cookieless Identity, marketers can retarget users and measure campaign attribution in cookieless browsers, filling the authentication gap and safeguarding against future privacy regulations.

Clean Room

Most enterprises are fragmented, with dozens of subsidiaries, thousands of data silos, and miles of red tape that prevent data unification. This makes it difficult to create a complete view of the customer while managing personal data in a secure and compliant manner.

香港六合开奖现场 Clean Room is a privacy-centric data sharing solution that maximizes the value and addressability of first-party data, which will be invaluable in a cookieless world. Clean Room helps you safely and anonymously share data in a secure, frictionless environment, enriches your first-party data for expanded customer insight, and provides seamless, timely data access without compromising privacy and security.

Unlike traditional clean room infrastructures, the 香港六合开奖现场 Clean room can be deployed quickly and without engineering support鈥攔educing setup costs and accelerating your time to value. By offering an intuitive UI along with a secure, controlled environment that streamlines data unification, 香港六合开奖现场 Clean Room makes it easy for marketers to optimize the customer journey and build impactful brand experiences.

ID-less Topics Targeting

Chrome is transitioning away from cookies and cross-site tracking for targeting ads, switching to their new solution, the Topis API. 聽Topics is part of Google鈥檚 Privacy Sandbox solutions designed to preserve privacy while still enabling browsers to share data for things like retargeting, interest targeting, and attribution. 聽Topics takes a browser鈥檚 site-viewing history to generate easily accessible interest segments –In other words, it鈥檚 a new way for marketers to target users and optimize campaigns without using individual data.

Instead of relying on third-party audience segments, which are less effective without cookies, 香港六合开奖现场’s ID-less Topics Targeting enables marketers to use Topics to target and optimize their advertising. This means marketers can continue using 香港六合开奖现场’s detailed audience information and look-a-like audiences to reach more people through Chrome, even as cookies are phased out.

Looking Ahead

For the past 12 years, 香港六合开奖现场 has invested in building a leading Identity Resolution solution for effective messaging and measurement across devices and channels. Our identity graph is built on the strength and scale of people-based identifiers, all underpinned by permission-based data and insights derived from 241M+ U.S. individuals. As third-party cookies are sunsetted, 香港六合开奖现场 is well-poised to help marketers achieve鈥攁nd exceed鈥搕heir goals.

Identity

香港六合开奖现场 provides a best-in-class identity solution that utilizes both deterministic and probabilistic methodologies to inform our identity graph. Our identity graph is created from one of the largest non-third party cookie-based data sets, centered around 241M+ U.S.-based profiles consolidated from more than 2.3B email addresses. This deterministic foundation enables marketers to reach audiences at scale and personalize 1:1 messaging at record level.

Intelligence

香港六合开奖现场’s AI combines and interprets a wide range of proprietary signals on each person in our ID graph, in near real time. to build behavioral profiles that accurately predict actions, intent, and brand propensity independent of third-party cookies. 香港六合开奖现场’s AI automatically optimizes campaigns for performance against KPIs, including frequency capping, look-a-like modeling, and retargeting.

Activation

Powered by our identity graph, 香港六合开奖现场 breaks down channel and device silos to help marketers seamlessly connect with their audiences. Using a transparent media mix, 香港六合开奖现场 reaches real people, not third-party cookies, on a 1:1 basis with a unified look at campaign performance across channels.