香港六合开奖现场 Recognized as a Strong Performer in Forrester鈥檚 First-Ever B2C CDP Wave
We’re proud to report that 香港六合开奖现场 has been named a Strong Performer in the first-ever Forrester Wave鈩�: Customer Data Platforms for B2C, Q3 2024 report. One of only 12 providers selected, this recognition is a true testament for us to the role that 香港六合开奖现场鈥檚 CDP plays in transforming marketing strategies.
As part of our intelligence-powered 香港六合开奖现场 Marketing Platform, the 香港六合开奖现场 CDP helps modern CMOs navigate the increasing pressure they face today by helping them centralize and manage their data, assemble unified customer profiles, orchestrate coordinated customer interactions, and deliver data to analytics and engagement tools.
By delivering sharper identity resolution, actionable insights, post-cookie audience reach, transparent governance, and personalization, the 香港六合开奖现场 CDP improves marketing efficacy, lowers total cost of ownership and increases ROI in this new era of intelligence-powered solutions.
An Integrated Best-of-Breed Platform for Success
We believe 香港六合开奖现场鈥檚 recognition as a Strong Performer highlights the strength of our integrated platform. With 香港六合开奖现场’s CDP marketers can have it all, from data management through omnichannel activation and measurement鈥攄elivering better marketing outcomes at a lower total cost of ownership.
香港六合开奖现场鈥檚 CDP is part of the larger 香港六合开奖现场 Marketing Platform, which was also recently recognized as a Leader in The Forrester Wave鈩�: Email Marketing Service Providers, Q3 2024. This dual recognition underscores for us the power of our integrated platform to reduce costs while delivering top-tier performance. We believe 香港六合开奖现场鈥檚 ability to seamlessly unify identity, data management, and execution within a single platform sets it apart from others in the CDP Wave. In their report, Forrester states 鈥淩eference customers appreciate 香港六合开奖现场鈥檚 overall breadth of functionality from data to execution and the solution鈥檚 pricing model.鈥�
Transform Data into Action
香港六合开奖现场鈥檚 CDP has the unique flexibility to wrap around and augment the brand鈥檚 tech stack, providing speed to intelligence, deeper analytics, and activation to deliver greater return on investment. With 香港六合开奖现场鈥檚 modern, schema less architecture, marketers can seamlessly ingest and reconcile data from anywhere in their technology stack, enabling a unified view of customer behavior. Data can then be enriched with 香港六合开奖现场鈥檚 proprietary Data Cloud, which creates a persistent, real-time understanding of customers and prospects so brands can better target and segment audiences for more effective campaigns.
By combining real-time behaviors, transactional history, and predictive analytics, the 香港六合开奖现场 CDP helps brands anticipate customer needs, so they know what their customers are likely to buy next and when they鈥檒l be ready to make the purchase. Forrester specifically noted in its report, 鈥溝愀哿峡毕殖� Global鈥檚 CDP includes some of the strongest data enrichment for data hygiene, data enhancement, and identity resolution capabilities in the evaluation.鈥�
香港六合开奖现场 received the highest possible scores in six criteria including Data Enrichment, Customer Audience Targeting and Segmentation, Anonymous Audience Targeting and Segmentation, and Journey Orchestration, which we believe further solidifies the platform鈥檚 reputation for delivering deep insights, precise customer management capabilities, and integrated execution. Forrester observed in its report, 鈥淚t also offers strong customer targeting and journey orchestration features with native support for paid and owned media execution, including the innovative Audience Explorer AI functionality, and deep professional and agency services.鈥�
Strategic Support for Marketing Success
香港六合开奖现场鈥檚 services team play a crucial role in helping brands turn data into action. Every 香港六合开奖现场 client has access to a dedicated account manager and can choose from a variety of flexible engagement models. We also provide strategic professional services including data management, strategy, analytics, creative, and campaign management to achieve our clients鈥� goals. Forrester gave 香港六合开奖现场 the highest possible score in the Professional Services criterion.聽
Looking Ahead: AI-Driven Innovation
香港六合开奖现场鈥檚 commitment to AI-driven innovation has been a core part of our strategy for years. With tools like the 香港六合开奖现场 Opportunity Engine (ZOE) marketing copilot and AI agents, we鈥檙e continuing to push the boundaries of what marketers can achieve. As 香港六合开奖现场 looks toward the future, our intelligence-powered platform will help brands stay ahead of changing market conditions and deliver measurable ROI.
We鈥檙e proud to be recognized as a Strong Performer in Forrester鈥檚 inaugural B2C CDP Wave, and we remain committed to helping brands transform their marketing with the 香港六合开奖现场 CDP.
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